We all know how important SEO really is. Many companies rely on search engine traffic to drive their business forward. With more and more people becoming internet savvy by the day, the growth of all industries relating to the internet is going to continue to sky rocket.
Since the introduction of Google Places, local search engine optimisation has become a focus for many companies. There are some great opportunities to rank for local search terms. This is simply because most companies focus on key phrases that are more generic with a higher level of traffic.
What they don’t realise is that focusing on local keywords can actually be much more productive. The time spent on these keywords ends up producing much higher results. Instead of spending 50-100 hours to rank somewhere in the top 10, within 10-15 hours you could have your site within the top 5 for basic local search terms.
Why Is It Important?
There are over 350,000,000 websites online, so it makes sense to try and stand out. Targeting the right customers is the only way you are going to be able to do this.
Consumers have a hard time deciding which company to use for products and services, simply due to the huge array of choice. A quick way to short list companies is to use local product and service providers. So whilst your company might be ranking for some major keywords, you are still losing customers and lining the pockets of your competition.
If you are not ranking for your local search keywords, then you are missing out; big time.
Local Search Marketing Tactics
If you haven’t already, you can list your company on Google Places. This is a great article that explains how to optimise your Google Places page.
Be selective with your keywords and you will have a much better chance of ranking for high traffic terms as explained in thispost about keywords for local SEO.
Guest posting has become extremely popular. Creating a local link profile will not only help your site look more natural to search engines, it will be you some relevant area related link juice. If you are based in Manchester, do a search for terms such as “guest post Manchester” or “contribute Manchester” and grab yourself some local links.
There are only so many keywords you can naturally incorporate into your product and/or service pages. For the remaining keywords, use your blog to make the most of them. Tie in the keywords with relevant and useful blog posts.
Grant Draper is the owner of http://www.vibetechmedia.com, a company offering SEO & content related services.