Small Business SEO

Why You Need To Stand For Something

If you stand for something that others believe in, then you’ll be head and shoulders above the competition, by becoming a trusted source. If you share your beliefs and values, then immediately you’ve chosen your side of the road to stick to. If you keep to the middle, you’ll eventually you’ll get run over and then forgotten about. Communicating clearly and with a sense of purpose, enables you to become understood. What is even better is that others see that you believe in what you represent and that’s what helps form relationships, by finding something in common. Successful business is [...]

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Posted by Mike - April 17, 2013 at 11:27 am

Categories: Marketing Tips, Small Business SEO Blog Tags: Identity, Mark Masters, Marketing

Is Your Business Ready for the Approaching Mobile Traffic Surge ?

Why Small Businesses Need to Prepare for a Huge Future Surge in Mobile Web Traffic A huge surge in mobile traffic is an exciting thing for a small business to experience; that is until their website crashes. You see there are still far too many small businesses that have not yet prepared for the high influxes of mobile traffic that experts are predicting for the near future. Over the last year or so small business owners have not really experienced the benefits of mobile commerce, but that is all about to change. In this article we will explain why small [...]

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Posted by Mike - March 27, 2013 at 12:12 pm

Categories: Marketing Tips, Small Business SEO Blog Tags: Mobile, small business, traffic

The Harlem Shake (Whoopa Google Style)

I stumbled across this in the SERPs when innocently looking into the Harlem Shake meme, so I made it into another meme (and then bunged another meme in the post title for good measure!) The offending content has been removed from Wikipedia but not before Googlebot managed to crawl it and decide that this is the best way to represent this search! Who knew Googlebot was so opinionated?

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Posted by Mike - March 25, 2013 at 2:35 pm

Categories: Small Business SEO Blog Tags:

SEO Trends and Conditions in 2013

SEO has changed tremendously in 2-3 years and since the Panda and Penguin algorithms have caused havoc, plenty of online businesses have given up trying. Have you given up? 2013 is a fresh new year that brings new opportunities, if you know how to ride the waves of trends! Spark Junction is an online marketing service provider that’s feeding us with new ideas and tips, trying to keep our eyes open to the new opportunities – SEO has changed, it’s not ”dead”, as many have predicted and as some have already accepted the idea… As long as [...]

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Posted by Mike - January 30, 2013 at 3:15 am

Categories: SEO Tips, Small Business SEO Blog Tags:

Stepping it Up A Notch in Gaining Web Traffic through Chatwing Chat Widget

An effective way of gathering potential buyers for your online products is by putting advertisements all over the web. But that would be very costly and would be hard especially for low capital business owners. Other ways would include optimizing your site to be SEO friendly so it would be ranked in search engines and thus, gain more web exposure. And lastly, ensuring that you always serve your customers to the best of your ability will leave a good impression and will likely result to them becoming regular patrons. Out of the three, the last option would be the most [...]

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Posted by Mike - January 30, 2013 at 3:05 am

Categories: Marketing Tips, Small Business SEO Blog Tags:

8 Ways To Be The King (or Queen) Of Mediocrity

Why bother looking to build your position in your marketplace and be seen as the leader, when it’s far easier to be like everyone else. According to the Business Population Estimates (BPE) there were an estimated 4.8 million private sector businesses in the UK at the start of 2012, the highest estimate since 2000. Basically, there are more of us looking for customers and finding our rightful position in the commercial world. Lets put that to one side and say ‘balls’ to championing integrity and to be seen as the only solution to your audience’s problem by marketing AT people, [...]

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Posted by Mike - November 19, 2012 at 11:55 am

Categories: Marketing Tips, Small Business SEO Blog Tags:

Keyword Density is Out of Date

Many people measure the density of their keywords when writing an article in hope that they will hit some sort of magic percentage that will make the page rank for those keywords. They use tools that analyse the text and gives them a percentage that tells them how often their keyword has been used, I have heard many different estimations on what this percentage should be ranging from 4% to 20%. The truth is that keyword density really doesn’t have a place with the arrival modern search engine technology. Smarter Search -The Knowledge Graph Search engines have evolved beyond merely [...]

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Posted by Mike - October 31, 2012 at 1:35 pm

Categories: SEO Tips, Small Business SEO Blog Tags:

Never Build Your Brand On Hope [Guest Post]

There are more ways than ever before to broadcast our messages and present our brands, but so many companies look to build their castles purely on hope alone. Take for instance, your Twitter feed. Amongst the stream of consciousness messages that form part of our daily lives, we are also bombarded with dictated messages to interrupt and gain our focus and attention. This is similar to the old way of working where you would spread your message in as many ways as possible, from outdoor advertising to press ads to radio exposure, in the blind hope that people would react [...]

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Posted by Mike - October 7, 2012 at 11:48 am

Categories: Marketing Tips, Small Business SEO Blog Tags:

What is SEO?

After frequently receiving messages via the contact form that all say something along the lines of “I want my site to be at the top of Google” I have come to the conclusion that many people misunderstand what SEO actually is. Of course every business owner would like their sites to rank at the top of the search engines for their target keywords but SEO isn’t a magic trick to make this happen and in fact it is this desire to be at the top that has been the hook of many SEO companies marketing strategies. There are countless SEO [...]

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Posted by Mike - October 5, 2012 at 12:47 am

Categories: SEO Tips, Small Business SEO Blog Tags:

Internal Linking to Improve SEO

So you’ve got your sites content, made sure that you’ve made use of your keywords in your header tags and meta tags but still you’re struggling to rank well for those keywords. At this point most people consider embarking upon some degree of backlink building. Backlinks can help improve your sites rank for your keywords but it comes with a few issues attached! First it takes time to build quality links, you need to spend the time finding linking opportunities which means lots of research and emails. It also means that you’ll need to spend time creating content for guest [...]

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Posted by Mike - September 16, 2012 at 6:26 pm

Categories: SEO Tips, Small Business SEO Blog Tags: Content, SEO, Websites

Tools to Track your SERP Placement

I just wanted to make a quick post to share a few tools that can help you to track how your site is performing in the search engine results pages. You will always see your position fluctuate as the search engines refresh their databases and update their algorithms and also as your competitors tweak their content and gain links, a small fluctuation is nothing to worry about but a continual drop may indicate that you need to take a look at your sites SEO and figure out why it is not performing as well as it has been. In my [...]

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Posted by Mike - August 26, 2012 at 2:51 pm

Categories: SEO Tips, Small Business SEO Blog Tags: SEO, Tools

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