SEO has changed tremendously in 2-3 years and since the Panda and Penguin algorithms have caused havoc, plenty of online businesses have given up trying.
Have you given up?
2013 is a fresh new year that brings new opportunities, if you know how to ride the waves of trends!
Spark Junction is an online marketing service provider that’s feeding us with new ideas and tips, trying to keep our eyes open to the new opportunities – SEO has changed, it’s not ”dead”, as many have predicted and as some have already accepted the idea…
As long as we continue building sites, we will keep improving them for the viewers, we will struggle to make them better fore the search engines as well – that is SEO!
Spark Junction has coined the term ”new age SEO”. Indeed, the conditions and the trends are different, but it’s still SEO.
Let’s see briefly what we do differently today…
First of all, what we don’t do, what we shouldn’t do:
- No more ”optimal keyword densitity” creation: it’s considered an obsolete and harmful technique that should have been given up back in 2011 when the first Panda update occurred
- Less attention to the PageRank indicator: it’s still somewhat important, but it is regarded as an ”obsolete tool” that doesn’t reflect the quality or strength of websites the way it did about a decade ago
- Hoarding links is a ”no do” – because of the Penguin penalties you might want to pay extra attention to the links that are pointing to your site (don’t just gather all sorts of backlinks, only obtain high quality links that are fully ethical from Google’s perspective)
There are things we should do differently:
- More attention to building own fan networks, communities: instead of attracting visitors through SEO, we should pay more attention to client retention, customer loyalty and, – social media will play an important role in achieving this
- Technical aspects will be far more important in 2013: you will have to use the advanced features of the Google Webmaster Tools program and you will have to technically optimize your site better (fast site loading speed and lack of errors is desired)
- We will pay more attenion to visitor metrics: bounce rate, average pageviews per visit, returning visitors and other metrics will count a lot more
- Brand building – yes, it’s an ingredient to success – Google is in fact encouraging this and the search engine is already capable to associate certain words, expressions with brand names (don’t just mass-keyword-market your site, but build a brand!)
If you enjoyed this you can read more posts from Spark Junction here.