Is Your Business Ready for the Approaching Mobile Traffic Surge ?
Why Small Businesses Need to Prepare for a Huge Future Surge in Mobile Web Traffic
A huge surge in mobile traffic is an exciting thing for a small business to experience; that is until their website crashes. You see there are still far too many small businesses that have not yet prepared for the high influxes of mobile traffic that experts are predicting for the near future.
Over the last year or so small business owners have not really experienced the benefits of mobile commerce, but that is all about to change. In this article we will explain why small businesses need to prepare for a surge in mobile web traffic and how this is possible.
In order to remain competitive small businesses need to prepare themselves for large influxes of mobile traffic
How will a surge in mobile web traffic affect small business websites?
Small business owners that have not thoroughly prepared their website to receive large influxes of traffic may risk their website slowing down or in the worst case scenario, crashing completely. The more people you have visiting your website at one particularly time, the slower the connection will be. Mobile internet connections are already much slower than the high speed broadband connections we are so used to using, which is why it is essential that small businesses optimise their websites in terms of speed and create simple layouts for easy navigation.
If your website slows down or crashes due to a surge in mobile web traffic, you will find that users will simply go to one of your competitors’ mobile websites instead. Remember it can take years for small businesses to build up their reputations but sudden website downtime can destroy it within hours.
Creating a mobile-friendly website
If you have not already, now is the time to create a mobile-friendly version of your website. Most small business websites are optimised for viewing on traditional desktop computers and laptops, but offer poor viewing on mobile and tablet devices. Small business owners that fail to offer their customers a mobile version of their website risk losing potential sales to their competitors.
When it comes to mobile-friendly websites, you have two options. You can either have your web designer build a lighter version of your website (with less images and basic navigation) or you can ask them to design your ecommerce website using responsive web design. The latter uses CSS queries and coding that enables websites to identify the device they are being viewed on and adapt accordingly.The idea is that you want to offer mobile users the best viewing experience possible, so you should pick the option that you believe will provide this.
Choose your host wisely
Small business owners should be looking to find a reliable hosting provider that can support their mobile website and the high levels of traffic they expect to receive. Before choosing a host it is important to find out as much information as possible about the providers. A little research can go a long way into making the right decision for your small business.
Testing your mobile website
Before the mobile version of your website goes live it is important to carry out thorough testing. You need to be able to evaluate the performance of your mobile website under the pressure of a high surge in mobile visitors. Not only do you need to check that your website is able to function under the pressure, but you also need to check that page loading and response times are acceptable. If you find that your website struggles to manage high volumes of traffic, you may need to find an alternative hosting company that can provide better support.
It is important that you test your mobile website to ensure it can handle high surges of users at one time
With the number of people using their mobile phones to browse the internet set to rise over the next few months, it seems only sensible that small businesses prepare to receive higher volumes of traffic to their websites. Those that do not prepare themselves face losing potential sales to competitors that have thought to carry out the necessary preparations.
This blog post was written by Tom Shurville, the Director of Distinctly Digital, a search marketing agency based in Rickmansworth, UK. Distinctly Digital combine technical savvy with creative flair and is adept at creating search marketing strategies that get results. Please follow their Twitter profile for more SEO hints and tips.