Social Media for Beginners
There are two types of social media and only one of them actually makes you any money – but there are a lot of ‘experts’ out there teaching the other kind.
The truth is that the teenager next door could show you how to use Twitter and Facebook to make friends, but if you’re building a relationship with random people by discussing the weather or your local football team, you’re merely socialising.
Whilst there is an ethos that this is a way of building trust so that, if those people do ever need your services, they will come straight to you, the truth is that those fans or followers may well not even know what it is that you actually do for a living.
People who use social media do it for distraction. They don’t go onto Facebook looking to buy things – that’s what they use Google for.
So how can you put yourself and your business in front of individuals who are interested in what you have to say on a professional level?
The gurus who are in the know advise that you need to be talking about subjects that are relevant to your business so that you can show yourself as an expert in your field. This means that you need to choose your audience very carefully. It’s easier to make this work on Twitter where hashtags can be used to make tweets stand out and identify those who are interested in the same areas.
Find the influencers in your niche and follow them so you can receive their tweets and retweet them to any of your followers. Don’t use an automated software to follow people for you. Do the legwork and search for people who have included words that are relevant to your niche in their bios. You don’t build a following overnight, it’s a slow process. In fact, it’s now coming to light that many of the fans/followers on some of the more popular Facebook and Twitter accounts are actually fake.
You could join a Facebook or LinkedIn Group on a subject that is related to your business. But beware, these are notorious for being set up by people who want to cultivate others into becoming customers. The words cherry pick and groom are frequently used in internet marketing circles. If you happen upon such a group, you will discover quickly that any marketing opportunities will be quickly cut off at the root since you are the competition. When investigating any group, always check out the credentials of the admins – the clues tend to be there.
In many ways, it’s actually better to work with other complementary business pages on Facebook liking their status updates in the name of your own page and making useful and relevant comments. This starts to get your name known by the regular visitors to these other pages.
The truth is that, if your business is not in a niche that is particularly attractive and has devoted followers who frequent social media platforms, it can be an uphill struggle. If you can’t regularly offer discounts or promotions or if it’s a service that people don’t like to admit to needing, it’s going to be an uphill struggle.
However, these social media platforms have huge domain authority with the search engines and, in less competitive niches, this can mean that your social media profile could help you to get a ranking on the front page in addition to your website. Make sure you fill out your bio/about section carefully so that Google knows what you’re about.
And that’s the best reason to create a profile for your business on the major platforms, whatever the popularity of your niche.
Jo Shaer of Lollipop Local – She Directs Traffic!
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