Tools to Track your SERP Placement
I just wanted to make a quick post to share a few tools that can help you to track how your site is performing in the search engine results pages. You will always see your position fluctuate as the search engines refresh their databases and update their algorithms and also as your competitors tweak their content and gain links, a small fluctuation is nothing to worry about but a continual drop may indicate that you need to take a look at your sites SEO and figure out why it is not performing as well as it has been.
In my experience a new site or a site that has undergone a major overhaul of its content will always seem to shoot up the results for the targeted keywords and then bounce back and forth quite a bit before finally settling into a position. I am not certain why this is but I have a theory that one of the best ways for a search engine to judge the quality of new sites is to return them high up in the results for short periods so they can see how many people click through and how many bounce straight back to the search engine results page. Thus would make sense as a site that is satisfying the users search is likely to have a much lower bounce rate than a site that doesn’t help the user.
Some people call this the “Google Dance” but that is an old issue that caused a similar effect and was due to Googles servers not all updating at the same time so you could literally conduct the same search by refreshing the results page and get a different set of results as you connected to a different server each time.
Now you can pay out a lot of money for professional SEO software like Ranktracker and this can be worth it if you are a SEO professional who needs to track a lot of sites. However for the typical DIY SEO small business site owner this is an expense that they could do without.
Serpbook offers great value for money and allows you to track up to 10 keywords for only $2.95 a month, with the current exchange rate that is less than £2 a month! This service will track your sites position for the keywords that you want to track and show you the daily, weekly and monthly changes to your sites position.
Serpbook has a very simple interface and is very easy to use and can track results across the 3 major search engines (Google, Bing & Yahoo). It also shows you how many monthly searches are being done on each of your keywords and the number of backlinks your site has as well as some more advanced tracking charts.
Serpbook offer packages from just 10 keywords a month all the way up to 2000 keywords a month so their should be one to suit every businesses needs. Another great feature is the ability to split your tracking in to multiple campaigns which is very handy for those who need to track the performance of multiple sites. You can also create a link to share the results of any campaign, this is great for SEO’s who want to allow their customers to be able to log in and see their results under your own branding (and also can save you time by not having to run off the monthly report!)
So this is a great simple service for tracking known keywords but how do you discover your sites performance for keywords that you may not know about? You may be ranking quite well for keywords that you haven’t targeted or keywords related to those that you have targeted.
Ahrefs is a more advanced tracking service that takes your sites URL and then shows you the keywords that it is ranking for! Their monthly packages start at $50 but you can still perform a limited number of searches per day by registering for free.
Ahrefs has a lot of advanced features but the one I find most handy is the SERP analysis tool that shows you which keywords you are ranking for. Just be sure to change the results to your country once the results have been shown.
All you need to do from the homepage is click on SERPs Analysis, then enter your sites URL. Once the results are shown then click on your countries locality from the choices to the right. You will then be shown a selection of keywords and your sites position for those keywords. The free account is limited and won’t show you all the keywords that you rank for but you will still see the top rankers.
I hope you find these tools useful, let me know if you use any other handy tools that this blogs readers may find useful!